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The impact of billboards: eloquent figures
In the saturated media landscape of 2025, it is crucial for businesses to choose effective advertising strategies. While online advertising and social media dominate the debate, physical billboards retain undeniable attractiveness, proven by concrete figures. This article explores the quantified benefits of outdoor advertising.
Unparalleled visibility: More views, more impact
Unlike digital advertising, which is prone to ad blockers or constant channel surfing, a billboard benefits from captive exposure. Studies show that:
- A well-placed billboard can generate over 30,000 impressions per day , depending on location and size.
- More than 70% of drivers say they see billboards while driving.
- The recall of a billboard ad is superior to that of online ads in many cases.
These figures demonstrate massive visibility and prolonged exposure, key elements for increased memorization of your brand and your message.
Return on Investment (ROI): A Profitable Asset
Although the initial cost of a billboard may seem high, the return on investment is often significant. Here are some things to consider:
- Competitive Cost Per Thousand (CPM) : Compared to other advertising media, billboards often offer a more advantageous CPM, especially for a targeted local audience.
- Increased in-store traffic : A recent study found an average 15% increase in in-store traffic after a well-targeted billboard campaign.
- Building Brand Awareness : Constant exposure builds your brand recognition, contributing to a better brand image in the long term.
Careful analysis of your target audience and location selection is essential to optimize ROI.
Precise geographic targeting: a captive audience
Billboards offer a crucial advantage: geographic targeting. You can choose strategic locations to reach your specific target audience. This allows:
- To maximize the impact of your message by delivering it where your audience is.
- Reduce advertising costs by avoiding broadcasting your message to an irrelevant audience.
- To generate qualified leads by targeting areas with high conversion potential.
Demographic analysis and traffic flow study are essential for effective targeting.
Conclusion: an advertising medium that is still relevant
In 2025, billboards remain a powerful advertising medium, capable of generating significant ROI. The figures presented in this article demonstrate the effectiveness of this traditional medium, provided it is used strategically and with a targeted approach. Don't hesitate to integrate billboards into your overall marketing strategy to maximize your visibility and impact.
